As our sister site Gambling911.com reported a few weeks ago, NASCAR was set to enter the explosive daily fantasy sports sector, more than likely partnership up with DraftKings.com. As fate would have it, that’s exactly what has happened.
In recent days NASCAR revealed the details of this partnership arrangement.
DraftKings will have access to a direct data feed from NASCAR Digital Media that contains real-time statistics. The unique content offering of up-to-the-minute information on races and drivers for daily fantasy sports games will bring players closer to the sport in an unprecedented way. What’s more, daily fantasy sports games and statistics will be offered on DraftKings’ mobile applications, giving NASCAR fans the only on-the-go daily fantasy and content platform.
“Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”
In each game, participants are assigned a fixed salary cap they can use to draft their entire roster, comprised of five NASCAR Spring Cup SeriesTM drivers. Scoring categories in DraftKings NASCAR daily fantasy sports games will include finishing position, fastest laps, laps led, position differential and passing differential. NASCAR games on DraftKings will provide fans the opportunity to win one-of-a-kind NASCAR prizes and VIP experiences.
“We’re thrilled to partner with NASCAR to bring auto racing enthusiasts across the country an unmatched fan experience,”said Jason Robins, CEO and co-founder of DraftKings. “We’re always exploring new avenues for innovation and stats from NASCAR Digital Media’s direct data feed that we will provide to our players is another example of DraftKings’ commitment to incorporating new technologies for the benefit of the fan.”
– Aaron Goldstein, Gambling911.com