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Restaurant Entertainment Chain Latitude 360 Enters Daily Fantasy Sports Space

by | Jun 22, 2015 | Uncategorized | 0 comments

A chain of upscale multi-dimensional eateries, Latitude 360, will become the first to offer live in-venue Daily Fantasy sports books with the purchase of PlayMLF.com. 

“With Major League Fantasy, we’re excited to incorporate the best fantasy sports experience into Latitude360’s unmatched entertainment and dining experience,” said Brent Brown, CEO of Latitude360. “We at Latitude360 see it as something our sports fan patrons will definitely enjoy when they come to visit our locations. They’ll know we’re giving them the best daily fantasy sports experience available anywhere, and our HD Sports Theaters are a perfect venue for the ‘360 Fantasy LIVE’ daily fantasy sports experience.”

PlayMLF’s Founder and CEO Jesse Merl will remain President of the “360 Fantasy Live” division.

“Together with Latitude, we are creating a new way to play,” said Merl. “We are confident that along with the ability to interact socially through our product, the ability to join in the energy of the live group viewing experience is going to be a differentiator that matters when people decide where to be during big games.”

Currently Latitude 360 has four locations in Jacksonville, Florida, Indianapolis, Pittsburgh and Albany, New York.

– Aaron Goldstein, Gambling911.com